Brand Information

Brand information determines on whose behalf the assistant speaks and how it introduces your business. In this section you can set the company profile, speaking style, tone, default language and custom instructions.

Company Profile

Describe your company's name, industry and what it does in a short, clear way. The assistant uses this information when introducing your business.

You can review and update the information you entered during setup later in the AI Training → Brand Information section. The industry selection can also affect the fields shown in the Products and Services section.

Speaking Style and Tone

You can make two separate choices:

• Speaking style: Professional, friendly, casual or formal. Sets the assistant's general manner of expression.
• Tone: Helpful, enthusiastic, empathetic or direct. Sets the assistant's approach.

For example, “professional + helpful” can be preferred for clear, measured wording; “friendly + empathetic” for warmer communication. You can also guide the speaking style and tone with custom instructions. Explain your preferences such as form of address, sentence length, emoji use or level of technical detail in this area; make sure they do not conflict with your preset choices.

Speaking style and tone affect how information is expressed. For accurate answers, your FAQ, product and free-form information records must also be up to date.

Default Language and Custom Instructions

You can choose Turkish, English, Russian or Uzbek as the default language. These options do not mean the assistant can only communicate in these four languages; when a customer writes in a different language, the assistant can adapt to that language too.

With custom instructions, you can state expectations such as answer length, explanation style and communication preferences. For details and examples, see the AI Behavior & Response Settings page.

Where Should Information and Rules Be Kept?

Do not settle for writing behavior rules you always want the assistant to follow only inside a knowledge record; use the relevant behavior or safety setting.

Tips for Consistency

Choose a few communication principles that define your brand. Avoid conflicting instructions. For example, do not ask it to keep every answer very short while also requiring detailed explanations in every case; state which one you prefer in which situation.

If you offer multilingual support, try sample questions in different languages. Check that the same style feels natural in each language and that business information is conveyed correctly.

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